Guest Journey Activation Platform

With GETbizz, it has never been so easy to build a relationship with your guests! From large groups to small hotel branches, from online to offline guests, GETbizz is the right platform for you with an end-to-end solution to activate your guests' life journey.

BENEFITS AND FEATURES

JOURNEY ACTIVATION

DATA INTEGRATION

BUSINESS INTELLIGENCE

Discover how GETbizz for hospitality can benefits you through hotel intelligence

With this hospitality solution, there's no waste of money and human resources, all to enhance the perfect omnichannel communication experience and marvelous marketing complicity for your guests. Our primary focus has been to combine your hotel data, which includes all your guests’ personal information and behavior inside your business, with communication channels. At the same time, data cleaning processes are put in place so you can personalize your communications with absolute confidence. In the end, this reflects a key set of fundamental benefits that you will value.

Loyalty & Branding improvement

Direct bookings boost

Bookings’ cancellation decline

Cart abandonment decline

Enriched database

Cross-selling and up-selling advantages

Marketing process optimization

GDPR compliant

Suitable businesses for Hospitality GETbizz Platform

GETbizz for hospitality is exceptionally suitable for accommodations' businesses or any other type of tourism services. With GETbizz, you will be able to activate a key journey engagement strategy to boost your guests' loyalty successfully and also increase revenue by improving direct bookings on your website.

Hotels

Hotel Chains

Resorts

Scattered Hotels

Holiday Villages

Local Lodges

Residential Apartments

Hostels

Camping

Cruises

Rent-a-car

Airlines

Travel Agencies

Thermals and SPAs

Restaurants

Bar and Pubs

Main features

Learn more about our hospitality solution and how GETbizz can help you with your business. You will find that there is no platform like GETbizz on the market to boost your guests’ loyalty through key communications. Your marketing database will be enriched day by day with a massive amount of BI processes for continually improving your hotel data quality.

Integration with the PMS

Forecasted ROI

Sales ROI

Bookings’ cancellations typify

360º guest profile

Personalized surveys

Guests’ journey plan

Data cleaning

Marketing automation

Omnichannel journeys

Data Centralization

Automatic gender assignment

Advanced targeting

Split Test

BI dashboards

Flexible data hosting

Boost direct bookings through GETbizz omnichannel journeys

Every guest is unique and has specific behaviors. GETbizz provides you with four direct and interconnected channels (Email, SMS, Push Notifications, and Direct Mail) so that you can seamlessly engage your guests on their life journey. You can then pursue strategies to activate your guests’ next journey stage. So, you’ll close-up the relationship you have with them, and consequently, you’ll boost your direct bookings by driving guests away from intermediary booking channels.

Loyalty & Branding improvement

Direct bookings boost

Bookings’ cancellation decline

Cart abandonment decline

We offer you a guest journey activation plan. Only on GETbizz!

Defining a communication plan is basic but not always an easier thing to achieve. Now, GETbizz provides you a pre-built omnichannel communication plan (plus all needed templates) with the main communications that your customers must receive in their life’s journey. So, the main customer stages are anticipated, from a lead to a possible churn, and complicity marketing campaigns are then activated.

So personalized that is unique: one specific communication to one particular guest, with 1by1 campaigns

In GETbizz, the marketing department can configure a series of pre-built Email, SMS, or Push templates, to be used by the hotel staff during your guests' stays. To this, we call 1by1 campaigns. Hotel staff don't have to do anything rather than choose the template to use and the guest itself. 1by1 can be used to tell the guest that his room is already available, to invite him to a welcome drink, or to ask him if he's happy with the pillows. These typified messages embody an additional layer of engagement with your guests.

Two-side-ROI: one for bookings (Forecasted ROI) and another for stays (Sales ROI)

ROI is often calculated based on opens and other basic campaign interactions, getting away from the real value. GETbizz offers you more than just an approximation. Based on real conversions from your campaign target, GETbizz calculates the exact amount of the return on your investment. But, even more than that, you can have a Forecasted ROI as soon as your target starts doing bookings and a Sales ROI for when your guests are on their stays, which, besides the room, includes all the expenses during the stay. All automatic and in real-time.

What's your hotel cart abandonment rate? Start a communication plan to decline it and boost your revenue

Did you know that the shopping cart abandonment rate in the travel industry already exceeds 80%? The sales value implied in cart abandonment is vast, and with GETbizz, you can minimize this impact on your business. Starting by activating a cart abandonment strategy to maximize direct sales, which includes an ultra-personalized communication plan, abandonment will no longer be a barrier to your hotel revenue. Uplift your guests’ purchase frequency with GETbizz!

Monitor your guests’ satisfaction with personalized surveys at all times of their journeys

Surveys in GETbizz are personalized and not anonymous! Now, you can know how each guest felt about its experience. And note: it's proved that intensification levels of loyalty are generated after a complaint. Hence, all of this data will help you to solve unsatisfaction problems besides enriching your Guest Profile with another layer of information. Get your guests' feedback, and you 'll be more successful in offering a high-quality hotel stay and marketing experience.

Data is centralized, so to do the campaign target, you just have to use direct filters to your database

Guests data are in your GETbizz database, not in communication lists. Lists are not required anymore! They are hard to manage and are always in need of updates. The data’s centralization in a single place allows you to filter your guest’s data directly. Sociodemographic or behavioral data are now available to you quickly and effortlessly.

Enrich your GETbizz database with all your guest’s touchpoints

All guest’s touchpoints can be connected to GETbizz. Hence, to get the most out of the enriched marketing database, you can add your multiple data sources, as your PMS, book engines, in-store WIFI, newsletter registrations from your site, and any others you have. By doing this, GETbizz is put to work with data cleaning processes so that you will be able, with complete trust, to target your guests more precisely and boost direct sales!

Cross-selling and up-selling boost

Enriched database

Marketing process optimization

GDPR compliant

The Guest’s Profile offers you a unified view of the guests and their behaviors

With a full view of your guest, you can easily use this information to personalize your communications with sociodemographic and behavioral data: booking channel, next check-in date, last hotel expenses, average email open rate, cancellation rate, and much more… A unified view of your guest and all his behaviors will leverage the power of personalization to build stronger relationships with your guests.

Bookings’ cancellations are a true barrier to Revenue Management. Now you can overtake it

Unexpected cancellations make you deal with overbooking and restrictive cancellation policies, which give a poor experience to your guest. Yet, by knowing your guests’ motive for the cancellation, GETbizz can typify it. And now, an ultra-personalized communication plan can be activated for every situation, so you can reengage your guests, speed up the rebooking process and minimize income loss.

Duplicated guests are automatically detected and the data is combined in a single profile

As guests’ data enter in your database from multiple data sources, the same profile can exist various times if the data isn’t properly treated. To not waste and to handle disaggregated information, GETbizz owns a Machine Learning algorithm to detect duplicated guests, and then, automatically, their data is combined in one unique profile. This method enriches the Guest Profile, which can have a variety of information obtained from different sources, always favoring the latest ones.

Gender assignment is automatic and based on your guests given name

Given a guest name, the gender is assigned automatically. This method allows to normalized the database, making it more reliable with fewer inconsistencies. However, above all, allows to targeting properly and reduce the current barriers to the personalized communications.

Contacts are normalized so that invalid ones are not used in communications

Email and mobile phone guests' contacts are automatically verified to set them out as valid, and invalid ones are automatically excluded from communications; as well, in SMS the number is deactivated after a few attempts; – just with these, you can save up to more than 30% in expedition costs. Besides, to achieve high deliverability in direct mail, GETbizz has innumerous processes to normalize your guests' addresses and to identify guests that live in the same home so that you can send only one communication per household.

MyProfile: The ideal place to streamline the relationship with your guest!

Empowering the guest for creating relationships with your hotel is to give him an area where he will be able to access exclusive content, selected events, or promotional campaigns designed for him. By the way, he can even manage his consents and exercise the rights provided by the GDPR. Discover all about MyProfile here.

Database hosting: where do you want to host your data? With you or with us?

According to your corporate data policy, you can host your guests’ database, keeping a hybrid GETbizz system; or you can host it with us (One to One) in a dedicated server on a Portuguese datacenter. We ensure best practices for data security and confidentiality, whether in one case or another.

Integrating your PMS with GETbizz is key for a long-term marketing success

To get the most out of the GETbizz features, including data exploring to generate ultra-personalized and targeted marketing campaigns, integration with your PMS is highly recommended. Maximize your sales opportunities with GETbizz for Hospitality!

Business Intelligence insights make GETbizz one of your best profit-drivers

Marketing is, by nature, the most creative department in a business! However, the marketer’s daily life is still full of many heavy and often disintegrated processes. GETbizz optimizes many work processes for activation teams and guests' services. How? Increasing sales and marketing efficiency by accelerating decision making based on unique indicators of Business Intelligence.

More cross-selling and up-selling opportunities

Marketing Process Optimization

Enriched database

Bookings’ cancellation decline

Increase revenue with more cross-selling and up-selling opportunities

Cross-selling and up-selling opportunities effectively work if you know your guest very well, and due to BI insights, you do. As you have a full and unified view of your guest, you are able to encourage guests to upgrade their hotel’s accommodations or to buy other services in addition to the conventional room, as by adding early check-ins, later check-outs, dinner or spa treatments for instance. Now you can offer your guests a higher value-added service that will improve the guest experience, increase the average stay expenses, and guarantee a competitive advantage over your competitors.

GETbizz saves you operational marketing costs with Business Intelligence processes

Countless BI processes exist in GETbizz so that we can cut your operational marketing costs. One of them is for the email and mobile phone contacts that are verified to set them out as valid, and invalid ones are automatically excluded from communications – just with these, you can save up to more than 30% on expedition costs. Further BI processes exist for you only to send and pay local rates for sending SMS, to send direct mails with low return rates, and others.

Bookings’ cancellations can be differentiated and start to do it will boost your revenue

More and more guests make bookings with uncertain about their attendance, and numerous bookings end up being canceled. However, often, guests are just delaying their stay to a near future or changing their hotel in the same chain. Regardless, it’s understood as a cancellation anyway, and so, unfitting communications are sent. GETbizz offers you a complete cancellation strategy to deal with it, starting by automatically typifying the cancellations.

BI to deliver to you a Two-side-ROI: one for bookings (Forecasted ROI) and another for stays (Sales ROI)

Key business metrics in dashboards to help you with better and faster decision-making

With business intelligence key performance indicators presented to you through intuitive dashboards, you can easily make effective data-driven decisions. And tracking your sales, evaluating your marketing efforts, gauging your overall hotel performance, will prevent you from wasting significant resources on unnecessary measures and be assertive on those that matter.

Guests are guests in all your hotel branches. Understand them and their behaviors across all your chain

With detailed dashboards and useful reports that you can download to show in presentations, you can have a real perception of your overall performance, as well as the performance of each of your hotel branches (in case of a hotel chain). This, combined with a full view of your guests' behaviors, allow you to perfectly see which branches are successful and those who require immediate action.

Streamline your resources with Marketing Process Optimization

No one likes to do low-skilled work or repetitive low-value tasks. GETbizz automates many of these processes, with the added benefit of accuracy and reliability. We have mapped the workflow of many customer relationship marketing processes, developed them, thoroughly reviewed them, and tracked them. And whenever necessary to evolve, we reevaluate and improve them. GETbizz's hospitality know-how enables you to highlight innovation and give you solid foundations for long-term sustainability.

Unified hospitality experience for an active guest journey