Increase revenue with more cross-selling and up-selling opportunities
Cross-selling and up-selling opportunities are very powerful if you know your customer very well, and due to BI insights, you do. As you have a full and unified view of your customer, you are able to encourage customers to upgrade an item or to buy other complementary items, like shorts and a pair of sneakers, in addition to a coat, for instance. Now you can offer your customers a higher value-added service that will improve the customer experience, increase the average store expenses, and guarantee a competitive advantage over your competitors.